Join date: Sep 20, 2022


Casinos are a booming industry with revenues of $37 billion in 2016 and the potential to grow to $50 billion by 2020.

One of the ways that casinos have used to differentiate themselves is by licensing. Licensing can be seen as an indicator of quality and reliability, as it is a sign that the casino has met legal requirements.

Licensing can also be used as a marketing strategy, for example Las Vegas casinos have been using licensing to promote their casinos in other countries.

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